As we reflect on the past year as it evolved into one of economic uncertainty, we continued to see signs of strength across the industry with overall advertising growth exceeding 8%.
Leaning in to 2023, we look forward to continuing to support members with ongoing business transformation and talent needs. These include initiatives addressing new business, automation, emerging trends and sustainability as well as evolving future workforce opportunities with talent reflecting diversity, equity, inclusion and belonging.
We will continue to be staunch advocates addressing the ever-shifting regulatory landscape across federal and state governments to ensure the protection of the advertising and marketing communications industry.
While there is volatility in markets across the globe, we’re focused on identifying opportunities in the U.S. for our members.
We remain passionate and firmly committed to supporting our valued members to champion and advocate on your behalf as a supportive business partner to positively move the industry forward and wish you a year of ongoing impact and success.
President & Chief Executive Officer, 4A’s
As we continue to navigate the uncharted territories and adjustments of a post-COVID world and workplace, the 4A’s Talent, Equity and Learning Solutions team remains steadfast and committed to the evolution and transformation of its guidance and offerings to ensure that we continue to meet the needs of our advertising and marketing community.
The demand for Talent acquisition and alignment remains a primary focus for our industry as the employment landscape continues to shift, and the needs of emerging and existing talent continue to influence our approach to new ways of thinking and working. We’ve learned that the complexities and challenges of the talent space forebear opportunities for our industry to continue pivoting with great intention and meaningful focus. Attracting, retaining, growing and protecting the mental health of our talent workforce are imperative responsibilities to sustain the viability and progression of our industry at large. We are not in a talent crisis but more of a talent emergence which compels us to expand our ideals to explore, uncover, and tap into new responses that encourage awareness, learning and ignite growth. As we begin the new year, we are poised to continue delivering inclusive, responsive recommendations and solutions that advance the talent marketplace in new and uncommon ways.
Diversity, equity, inclusion and belonging are paramount to the success of any organization. Later this month, we will issue our Diversity in Agencies Survey (for members and non-members) to collect 2022 data to publish this spring (data gathered remains confidential; only aggregated data will be shared). This survey provides the ability to accurately measure, define challenges, and assess the rate of change over time to drive accountability. The survey results help determine how agencies can continue building a better culture of belonging.
As we focus on opportunities to provide stability and support for members during ongoing economic uncertainty, we will continue to leverage the power of our collective community to further expand the possibilities through the value of creativity to address business challenges.
As your partners in business, you can rely on us to continually assess and expand our capabilities and offerings to support your evolving business needs. We hope that 2023 provides the stability and focus to innovate, iterate and evolve your business with a proactive strategy that increases the odds of not just surviving but thriving.
The 4A’s team is here to champion and advocate on your behalf.
Looking to get more out of your 4A’s membership? Check out the 4A’s Member Engagement Guide – your resource to optimize your understanding of the breadth of offerings and resources available to you and your team.
Join our network of 600+ members and learn how the 4A’s can support your business transformation and evolving talent needs.